Proposal · June 2026 SEO · Answer Engine Optimisation · Local Search

Get found first.
Get chosen fast.
Grow on repeat.

A focused SEO and Answer Engine Optimisation programme for Royal Dental Spa. You already rank on page one for a lot of terms. This plan closes the gaps on the high-value cosmetic searches and the growth-corridor suburbs where you are not showing up yet, and makes you the name Google and AI tools quote when patients ask.

◆ Where you stand today
107 terms on page one. 91 nowhere.
Of the 240 search terms tracked across your suburbs, 107 already sit in the top ten, but 91 are beyond position 100 and 25 more are stuck on page two. That is the gap this programme is built to close.
See the numbers
Prepared for
Royal Dental Spa
Dr. Mike (Maheer Alkateb), Director · royaldentalspa.com.au
Prepared by
Mitchell Galvin
Director, Fresh Digital · Performance digital partner
01 · Executive Summary

A strong base, with real room to grow

Royal Dental Spa is already in good shape on search. Across the 240 terms we track for your practice, 107 sit on page one of Google and 11 of those are at number one. That is a genuinely strong position, and it is the platform this programme builds on.

The opportunity is in what is not showing yet. 91 of those terms are beyond position 100, and a further 25 are stuck on page two, close enough to feel the floor but not the clicks. A large share of that gap sits in two places that matter most: the high-value cosmetic searches (veneers, implants, Invisalign, smile makeovers) and the growth-corridor suburbs north of Craigieburn where new families are arriving every month. This is exactly where the work pays back.

Where your 240 tracked terms rank today
Source: live ranking report, 16 June 2026
11
#1
30
#2–3
66
#4–10
25
#11–20
17
#21–100
91
101+
Page one, 107 terms working for you Within reach, 42 terms on pages two to ten Not ranking, 91 terms to win back

⚠ Where the clicks are leaking out

The specific gaps the report exposes, suburb by suburb
  • Caroline Springs is a blank slate. Every dental term tracked there sits at 101+, so a whole growth suburb sees a competitor first.
  • High-value cosmetic terms are missing in Greenvale, Kalkallo and Donnybrook. Veneers, implants, Invisalign and smile makeovers are the jobs worth the most, and you are not on the page for them yet.
  • 25 terms are stranded on page two. These are the cheapest wins on the board, a nudge from positions 11 to 20 up into the top ten roughly doubles their clicks.
  • Strong suburbs prove the model. Craigieburn, Campbellfield, Meadow Heights and Roxburgh Park already rank top three on cosmetic terms. The job is to repeat that pattern across the rest of the corridor.
02 · Scope of Work

What's included in the programme

A single, focused SEO and Answer Engine Optimisation programme. Month one lays the technical and content foundation, then every month after we push terms up the page, fill the suburb gaps, and expand the keyword set, all run by the same in-house team and rolled into one plain-English report.

1
Technical & On-Page SEO
Fix the foundation

Before we chase rankings, we make sure Google can crawl, read and trust every page. This is the groundwork that lets the 42 page-two and page-three terms actually climb.

Full technical audit. Speed, mobile, indexing, crawl and structure checked and fixed in month one.
On-page optimisation. Titles, headings, internal links and copy tuned for the terms worth winning.
Schema and structured data. Marked up so Google reads your services, locations and reviews cleanly.
Site health monitoring. Broken links, errors and Core Web Vitals watched every month.
Page-two priority push. The 25 terms stuck at 11 to 20 worked first, the fastest wins on the board.
Competitor gap analysis. The terms rivals own that you do not, mapped and targeted.
2
Local & Multi-Suburb SEO
Own the corridor

Your strongest suburbs prove the model works. This pillar repeats that pattern across the growth corridor, the suburbs north of Craigieburn where you are barely showing up yet.

Suburb landing pages. Dedicated, genuinely useful pages for Caroline Springs, Greenvale, Kalkallo and Donnybrook where you currently rank 101+.
Google Business Profile. Optimised to own the local map pack and pull steady, recent reviews.
Local citations and consistency. Name, address and phone aligned across the directories Google checks.
Review strategy. A simple system to keep fresh five-star reviews coming in.
3
High-Value Cosmetic Content
Win the jobs that pay

Veneers, implants, Invisalign and smile makeovers are the searches worth the most to the practice. We build the content that ranks for them and answers the questions patients ask before they book.

Cosmetic service pages. Strong, conversion-focused pages for each high-value treatment and suburb.
Patient-question content. Cost, process, recovery and before-and-after, the things people search before booking.
Treatment blog and guides. Useful, rankable articles that build topical authority for cosmetic dentistry.
Internal linking. Cosmetic pages tied together so authority flows to the money terms.
4
Answer Engine Optimisation
Be the answer

More patients now get their answer straight from Google or an AI tool without ever clicking. This work gets Royal Dental Spa named as that answer. Full detail in the next section.

Structured FAQ build. The real questions patients ask, answered in a format Google and AI can quote.
Quotable, clean content. Written and marked up so answer engines lift you straight into the response.
Entity and authority signals. Your practice, dentists and services made unambiguous to the machines.
AI visibility tracking. We watch where you surface in AI overviews and answer boxes, not just blue links.
5
Tracking & Reporting
Always know the score

The same ranking report you are reading now, every month, so you can watch the 91 missing terms climb and the page-two terms cross onto page one in real time.

Monthly rank report. All 240 terms tracked, plus the new ones we add, with movement shown clearly.
Traffic and enquiry tracking. Calls and form enquiries recorded so we tie rankings to real patients.
Plain-English summary. What moved, why, and what is next, with no jargon.
Monthly strategy call. A direct line to the team running the work.

One team. One report. Every pillar above is run by the same in-house Fresh Digital team and rolled into a single, plain-English monthly report, no jargon, no smoke and mirrors, just the rankings, traffic and enquiries that show exactly what your investment is doing.

03 · Answer Engine Optimisation

Be the answer, not just a link

Google now answers questions directly at the top of the page, and more patients are asking tools like ChatGPT "who is the best cosmetic dentist near me?" or "how much do veneers cost in Craigieburn?" Getting Royal Dental Spa named as that answer is called Answer Engine Optimisation, and it runs on the same foundations as the SEO and Google Business Profile work, so you build for both at once.

Build structured FAQs around the real questions patients ask before booking cosmetic treatment
Answer the practical questions on cost, recovery, payment plans, Invisalign timelines and bulk billing
Mark up content so Google and AI tools can read and quote your treatments and locations cleanly
Keep services, dentists, suburbs and opening details clear, accurate and current
◆ Why this matters now

The page is changing under your feet

More dental searches now end without a click, because Google or an AI tool answered the question on the spot. The practices that get mentioned in those answers are the ones with clear, well-structured content. Getting ahead of this now means Royal Dental Spa is the name that comes up, whether the patient is on Google or asking an assistant which dentist to choose.

Patient-question FAQs
The questions patients actually ask about cost, pain and process, answered the way they ask them.
Clean, quotable content
Structured so search engines and AI tools can lift you straight into an answer.
Trust and authority signals
Your dentists, qualifications and reviews made unambiguous, which is what answer engines reward.
04 · How It Works

Our process. Simple, transparent, effective

No black box. From the first call to ongoing growth, you always know what we're doing, why, and what it's returning.

01
Discovery
A deep dive into your goals, your customers and the competitive landscape, so the strategy is built on what's true for your business.
02
Strategy
A custom roadmap built around your specific goals and budget, never a one-size-fits-all package.
03
Execute
Our in-house team gets to work, on time, on budget, and to spec, with the Month-1 build setting the foundation.
04
Optimise
Continuous iteration using real data, so results compound month on month rather than plateauing.
05
Report
Clear monthly reports in plain English, the rankings, traffic and enquiries that matter, with no jargon.
06
Scale
Double down on what works and expand into new channels as the results give us room to grow.
05 · Why Fresh Digital

Straight talking. Data driven. Results first.

We're a team of digital experts on the Gold Coast, genuinely passionate about helping businesses grow online. With 40+ years of combined director-level experience and 14 years established across the APAC digital arena, we've helped thousands of businesses solve their online marketing challenges.

14yr
Established & trading since 2011
2,000+
Clients served across AU & APAC
4.7★
From 67 verified Google reviews
40yr+
Combined director-level experience
Tailor-made strategies, never one-size-fits-all packages.
Simple, meaningful reports with metrics you'll actually understand.
Affordable pricing for real work, done by real people.
Gold Coast based, available and always responsive.
Peter Groves
Managing Director
Founder and driving force. 20+ years in digital strategy across Australia and APAC.
Rob Hickey
Director
SEO and Google Ads specialist building strategies that deliver measurable results.
Bell Thawornkul
Technical Director
Leads web development and infrastructure. Expert in performance and custom builds.
Nanthaporn Groves
Ads Marketing Manager
Manages paid advertising across Google and Meta with a data-driven approach to ROI.
06 · Investment

Investment, in plain numbers

A single monthly retainer covering the whole SEO and Answer Engine Optimisation programme. No setup fee, no lock-in contract. Month one front-loads the build, then every month after is ongoing growth, all for the same flat figure.

Month 1 · FoundationInclusion
Full technical & on-page audit and fixesIncluded
Keyword and competitor gap researchIncluded
Schema and structured data buildIncluded
Google Business Profile optimisationIncluded
Cosmetic and suburb content foundationsIncluded
One-off setup feeNone
Every month · OngoingInclusion
Ongoing SEO, content and on-page workIncluded
Local and multi-suburb expansionIncluded
Answer Engine Optimisation and FAQsIncluded
Rank, traffic and enquiry trackingIncluded
Monthly report and strategy callIncluded
Monthly retainer$2,350 + GST

The bottom line. One flat $2,350 + GST per month covers the entire SEO and AEO programme, the month-one build and every month of ongoing work after it, with no separate setup fee and no separate management surcharge. This is an organic search programme, so there is no ad spend to fund on top. It runs month to month with no lock-in, because the results should be what keeps you, not a contract.

All fees are quoted in Australian Dollars and are exclusive of GST. The monthly retainer is $2,350 + GST, invoiced on the same date each month, with no one-off setup fee. The engagement runs month to month with no lock-in period and may be paused or ended with 30 days notice. SEO and AEO are organic channels, so no advertising spend is required as part of this programme. Performance targets are objectives based on current ranking data and are not guarantees. This proposal is valid for 30 days from issue.

07 · Return on Investment

What it is worth to be found

The honest way to judge this is simple: how many cosmetic patients does the work need to win before it pays for itself? Move the sliders below. Everything updates against the $2,350 + GST monthly retainer, using a deliberately conservative $1,500 average cosmetic job value.

Scenario
18
New veneer, implant, Invisalign and smile-makeover enquiries from improved rankings
35%
How many of those enquiries become a paying treatment
$1,500
Deliberately conservative. Real veneers, implants and Invisalign cases run well above this
Estimated new revenue, per month
$9,450
around $113,400 per year
6.3
Booked cosmetic jobs / month
4.0×
Return on the retainer
You cover the entire $2,350 retainer with just 2 cosmetic jobs a month. Everything above that is profit.

Illustration only, not a guarantee. Figures use the inputs above against the $2,350 + GST monthly retainer. The $1,500 average is set low on purpose: a single arch of veneers, an implant or an Invisalign case is typically several times that, so think of these numbers as the floor, not the ceiling.

08 · Next Steps

Ready to get started

01
Sign below
Accept the proposal with your digital signature, or send through any questions on scope or numbers.
02
Month 1: foundation
We run the audit, fix the technical groundwork and build the cosmetic and suburb content. The retainer begins.
03
Terms start climbing
Page-two terms get pushed first, then the missing suburbs come online. You watch it happen in the report.
04
Monthly reporting
The same 240-term ranking report, plus traffic and enquiries, in plain English, every month.

Accept & sign this proposal

Sign below to accept the scope and investment set out above. A copy is sent to both parties on signing.

Proposal accepted

Fresh Digital · Australia's digital partner · 14 years of search & digital
mitch.g@freshdigital.com.au  ·  +61 7 3186 2165  ·  freshdigital.com.au
Suite 5/492 Christine Avenue, Robina, Gold Coast QLD 4226